HomePrivacy Policy

Privacy Policy

Effective Date: 17 May 2026

Company: JHS Visionaries Pty Ltd T/A Saf O’ Me  (ABN: 82 647 602 499)

Website: https://safome.au/   |   Privacy contact: privacy@safome.au

Privacy policy URL: https://safome.au/privacy  (hosted at a live, public, non-PDF URL)

✅ Google Play (com.safomemobile)     ✅ Apple App Store (iOS)     ✅ Australian Privacy Act 1988 (Cth)

✅  Dual-Platform Compliance Summary

This Privacy Policy has been written to satisfy the requirements of both Google Play’s User Data policy (including the April 2025 Android ID update and background location rules) and Apple’s App Store Review Guidelines (including Privacy Nutrition Label, App Tracking Transparency, and Privacy Manifest requirements). It also complies with the Australian Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs).

This document must be hosted at a publicly accessible, non-geofenced, non-PDF URL and linked from both app store listings and within the app itself.

Saf O’ Me (“we”, “our”, “us”) is committed to protecting your privacy. We collect, use, disclose, and store information about you and your use of our GPS tracking devices, mobile app, and online services (collectively the “Services”). This Privacy Policy explains how we handle your personal and sensitive information in accordance with the Privacy Act 1988 (Cth), the Australian Privacy Principles (APPs), Google Play’s User Data policy, and Apple’s App Store Review Guidelines. By using our Services, you consent to the practices described here.

1. Data We Collect

We collect only data necessary to provide and improve our Services, ensure user safety, and comply with the law. Every data type, its source, whether it is collected in the background, and its purpose are listed below.

Data Type How Collected Background? Purpose
Personal Info (Name, email, phone, address, emergency contacts) Account registration / purchase No Account setup, login, SOS emergency alerts, customer support, billing
Account Credentials (Username, password, security info) Account registration No Account authentication and security
Precise Location (GPS) ⚠️ Sensitive Device GPS sensor — always-on YES — Core Feature Real-time caregiver tracking, SOS alerts, geo-fence alerts, route history
Approximate Location (Wi-Fi / Cell Tower / LBS) ⚠️ Sensitive Device network (GPS fallback) YES — Fallback Only Location estimation indoors or in weak-signal areas
Health & Safety Data (Heart rate, SpO₂, BP, fall alerts, SOS logs) ⚠️ Sensitive Device health sensors / SOS button Sensor-triggered only Health monitoring, fall detection, SOS alerts to emergency contacts
Audio (Microphone) ⚠️ Sensitive Sound Guardian sessions only Device microphone — live stream only (See Section 3) Manual Activation Only Live one-way audio session between caregiver and device user. Saf O’ Me is NOT a party to or involved in this call. Audio is NOT recorded or stored.
Device & Technical Identifiers (Android ID, IMEI, MAC, IP, OS version, model) App / device automatically No Device authentication, push notifications, analytics, security
Advertising ID (AdID / IDFA) ⚠️ Requires consent Android framework / Apple ATT framework No Analytics and (with consent) personalised advertising via Google Ads / Facebook Ads
App Usage & Diagnostics (Firebase events, crash logs, performance) Firebase SDK automatically No App improvement, crash debugging, performance monitoring
Payment Information (Via Stripe — last 4 digits only retained by us) Payment flow at purchase No Processing subscriptions and purchases
Guardian / Carer Information (Name, contact of legal guardian for under-18 users) Guardian registration No Account management for minors and dependent users

*  Android ID was reclassified as a Device Identifier under Google Play’s April 2025 policy update and must be declared under “Device or other IDs” in the Data Safety form.

⚠️ Sensitive Data Requiring Platform Disclosure

The following are classified as sensitive on both Google Play and Apple App Store and require platform-specific consent mechanisms before collection:

  • Precise Location (background / always-on) — core safety feature
  • Approximate Location (background / always-on) — GPS fallback
  • Health & Fitness data — heart rate, SpO₂, blood pressure, fall detection
  • Audio / Microphone — Sound Guardian sessions only (manual, user-to-caregiver)
  • Advertising ID — requires ATT prompt (iOS) and opt-in consent (Android)

2. Background Location Access

How We Collect Your Information

Always-on location tracking is the core safety function of Saf O’ Me. The following features require background location

  • Real-Time Safety Tracking: The device continuously sends GPS coordinates to our servers so caregivers can monitor the wearer’s location even when the app is closed.
  • SOS Emergency Alerts: When the SOS button is pressed or a fall is detected, the device’s current location is immediately sent to designated emergency contacts.
  • Geo-Fence Alerts: The app monitors whether the device enters or exits a designated safe zone and triggers notifications automatically.

Accuracy note: GPS can be imprecise. In weak-signal areas (indoors, rural) location may be based on cell towers or Wi-Fi. We do not guarantee location accuracy. Do not rely solely on device location for life-critical decisions.

User control: You may disable background location in your device settings. Doing so will disable most safety features including SOS, geo-fencing, and live tracking.

Google Play — Required Background Location Disclosure

▶  In-App Disclosure (must appear BEFORE ACCESS_BACKGROUND_LOCATION prompt)

Saf O’ Me requires access to your location in the background — including when the app is closed — to provide:

–  Continuous GPS safety tracking for your caregiver

–  SOS emergency alerts with your current location

–  Geo-fence boundary notifications

Location is used in the background as a core always-on safety feature and is never used for advertising without your separate consent. You can disable this in device settings, but it will turn off safety features.

Apple App Store — Required Location Permission Strings

  iOS Permission Strings (Info.plist)

NS Location Always And When In Use Usage Description:

“Saf O’ Me needs to access your location at all times — even when the app is closed — to provide continuous GPS safety tracking, SOS emergency alerts, and geo-fence notifications for your caregiver. Location is only used for safety monitoring, not advertising.”

NS Location When In Use Usage Description:

“Saf O’ Me uses your location to show your position on the map and enable safety tracking while the app is open.”

3. Sound Guardian — Audio and Microphone Access

📌  Important Clarification — Saf O’ Me’s Role

Sound Guardian is a direct peer-to-peer audio session between the caregiver and the device user. Saf O’ Me is NOT a party to this call, does NOT monitor the call, does NOT record the audio, and does NOT store or transmit the audio on our servers. The microphone permission is used solely to facilitate this direct caregiver-to-device connection. Saf O’ Me’s role is limited to providing the interface that allows the caregiver to initiate the session.

The following conditions govern all Sound Guardian use:

  • Manual activation only: A caregiver must actively start the session in the app. It is never triggered automatically by SOS, fall, or any other event.
  • Direct peer-to-peer session: The audio session is between the caregiver and the device user only. Saf O’ Me has no access to, involvement in, or role in the audio call.
  • No recording or storage: Audio is never recorded, stored on device, stored on our servers, or shared with any third party by Saf O’ Me.
  • LED indicator: The device’s blue and red LEDs blink during any active Sound Guardian session, providing visible notice to the device user and anyone nearby.
  • Express consent required: The feature is disabled by default. Enabling it requires affirmative in-app consent from the account holder, confirming the monitored person (or their guardian) has agreed.
  • Safe Pro subscribers only: Available exclusively to paid Safe Pro plan subscribers.
  • Lawful use: You must use this feature in compliance with all applicable laws (including NSW, VIC, and other state surveillance and listening device laws). You are solely responsible for lawful use.

⚠️ User Responsibility

Since Saf O’ Me has no role in the Sound Guardian audio session, you are solely responsible for using this feature lawfully and ethically. Saf O’ Me is not liable for any consequences arising from your use of this feature. Misuse or unauthorised surveillance is strictly prohibited.

Google Play — Required Microphone Disclosure

▶  In-App Disclosure (must appear BEFORE RECORD_AUDIO prompt — Safe Pro users only)

Saf O’ Me uses the device microphone ONLY for the optional Safe Pro Sound Guardian feature.

–  When manually activated by a caregiver, a direct audio session is opened between the caregiver and the device

–  Saf O’ Me does NOT record, store, or monitor this audio

–  The device LED blinks during any active session

–  This feature is disabled by default and requires your explicit consent

Tap “Allow” only if you consent to Sound Guardian for safety purposes.

Apple App Store — Required Microphone Permission String

  iOS Permission String (Info.plist)

NS Microphone Usage Description:

“Saf O’ Me uses the microphone only for the Safe Pro Sound Guardian feature — a direct audio session between you and your caregiver for emergency safety purposes. Saf O’ Me does not record, store, or have access to this audio. The session is always manually activated and the device LED blinks when active.”

4. How We Collect Information

📌  Important Clarification — Saf O’ Me’s Role

  • Account Registration & Purchases: Information you directly provide when creating an account or making a purchase.
  • Device and App — Automatic: The Saf O’ Me hardware device and app automatically transmit location, health, and diagnostic data to our servers during normal operation.
  • Runtime Permissions — Android: The app requests Android runtime permissions (location “always”, microphone for Safe Pro). A prominent in-app disclosure appears BEFORE each permission prompt, as required by Google Play policy.
  • Runtime Permissions — iOS: The app requests iOS permissions (location “always”, microphone for Safe Pro) with NS Usage Description strings. Advertising ID access requires an App Tracking Transparency (ATT) prompt.
  • Third-Party SDKs: Integrated SDKs (Firebase, Facebook SDK, Stripe, Google Maps) may automatically collect device identifiers and usage data. We are responsible for their Google Play and App Store policy compliance.
  • Cookies & Web Analytics: Our website (safome.au) uses cookies and Google Analytics to understand user interactions.

5. How We Use Your Data

Data is used only for purposes directly related to providing, maintaining, and improving our Services:

 

    • Core Safety Services: Location and health data are used to operate real-time tracking, SOS alerts, geo-fence notifications, fall detection, and emergency contact alerts.
    • Sound Guardian (Safe Pro): Microphone access enables the direct caregiver-to-device audio session. Saf O’ Me does not use, monitor, or access this audio.
    • Account Management: Personal information is used to manage accounts, process payments, and communicate with you.
    • App Improvement: Anonymised app usage and crash data improve reliability and inform new feature development.
    • Personalised Advertising (consent required on both platforms): Advertising ID (AdID on Android, IDFA on iOS) may be used for personalised ads via Google Ads and Facebook Ads ONLY with your explicit opt-in (Android) or ATT consent (iOS). You may withdraw consent at any time.
    • Legal Compliance: Data may be used to comply with legal obligations, respond to lawful government requests, and enforce our Terms of Service.

🔒  Data Minimisation Commitment

We collect and use only the minimum data necessary for each stated purpose. Sensitive data (location, health) is never used for advertising. Location and audio data are never shared with third parties beyond what is described in Section 6.

6. Data Sharing and Third Parties

We do not sell personal data. We share data only with service providers contractually required to protect your data and use it solely for stated purposes.

Third Party Type Data Shared Purpose
Amazon Web Services (AWS) Sydney, Australia Data Hosting All stored user data Secure server infrastructure
Google Firebase (Analytics, Crashlytics, Cloud Messaging) Analytics / Push Notifications Android ID, app usage, crash logs, device tokens App analytics, crash reporting, push notifications
Google Maps API Location Service Location coordinates (not retained by Google on our behalf) Map display and geolocation
Stripe Payment Processor Payment card details (PCI-DSS compliant) Subscription and purchase processing
Amazon SNS Push / SMS Service Device tokens, phone numbers SOS and safety alert delivery
Google Ads / AdMob Advertising AdID — opted-in / ATT-consented users only Personalised advertising (consent required)
Facebook SDK Analytics / Advertising AdID — opted-in / ATT-consented users only Analytics and advertising (consent required)
Emergency Contacts (user-designated) Safety Location + health alert data Automatic SOS and fall alert notifications
Legal / Government Authorities Compliance As required by law Response to court orders, police requests, legal process

7. Google Play Data Safety Declaration

Complete and accurate disclosure for the Google Play Console Data Safety form for Safome (com.safomemobile):

7a. Security Practices

Practice Answer
Data encrypted in transit Yes — HTTPS/TLS
Data encrypted at rest Yes — AWS Sydney servers
Users can request data deletion Yes — privacy@safome.au or https://safome.au/privacy
Committed to Play Families Policy No
Independent security review Not currently certified (planned)

7b. Data Types Collected and Shared

Data Type (Play Category)Collected?Shared?Required?Purpose(s)
Personal Info → NameYesNoRequiredAccount creation
Personal Info → Email AddressYesYes (Stripe)RequiredAccount, billing
Personal Info → Phone NumberYesNoRequiredSOS alerts
Personal Info → User IDsYesNoRequiredAuthentication
Personal Info → AddressYesYes (Stripe)RequiredBilling
Health & Fitness → Health Info (HR, SpO₂, BP, Fall)YesNoOptionalHealth monitoring, SOS
Financial Info → Purchase HistoryYesYes (Stripe)RequiredSubscription billing
Location → Precise LocationYesYes (Maps, Firebase, AWS)Required (Core)Safety tracking, SOS, geo-fence
Location → Approximate LocationYesYes (Maps, Firebase, AWS)Required (Fallback)Location when GPS unavailable
Audio → Voice / Sound RecordingYes²NoOptional (Safe Pro)Sound Guardian (peer-to-peer only; not stored by Saf O’ Me)
App Activity → App InteractionsYesYes (Firebase)RequiredAnalytics
App Activity → Crash LogsYesYes (Crashlytics)RequiredApp improvement
Device IDs → Android ID, IMEI, MAC, IPYesYes (Firebase, AWS, Facebook SDK)RequiredAuthentication, push notifications, analytics
Advertising ID (AdID)YesYes (Google Ads, Facebook)Optional (Opt-in)Personalised advertising

*   Audio is declared as “collected” because the microphone permission is accessed during Sound Guardian sessions. However, Saf O’ Me does not record, store, or transmit audio. The session is a direct peer-to-peer call. Declare purpose as “App functionality,” user-initiated and optional.

8. Apple App Store — Privacy Nutrition Label Declaration

Complete disclosure for App Store Connect privacy questionnaire for Safome (iOS):

8a. App Tracking Transparency (ATT)

  ATT Requirement

The app uses Advertising ID (IDFA) for personalised advertising via Google Ads and Facebook Ads. Under iOS 14.5+, you MUST request user permission via the App Tracking Transparency (ATT) framework BEFORE accessing IDFA.

 

NS User Tracking Usage Description (Info.plist):

“Saf O’ Me would like permission to show you relevant adverts and measure ad performance. This is optional — you can still use all safety features without enabling this. You can change your choice at any time in iOS Settings.”

 

If the user declines ATT: IDFA access must be disabled and no advertising tracking may occur. All core safety features must continue to work without ATT consent.

8b. Privacy Nutrition Label Categories

DATA USED TO TRACK YOU (requires ATT consent)

Data Type Examples Purpose
Identifiers → Advertising ID (IDFA) IDFA Third-party advertising via Google Ads / Facebook Ads (ATT consent required)

DATA LINKED TO YOU (linked to user identity)

Data Type Examples Purpose
Contact Info → Name Full Name Account creation, SOS alerts
Contact Info → Email Address Email Account, billing, communications
Contact Info → Phone Number Phone SOS alerts, account
Contact Info → Physical Address Billing / Delivery Address Billing
Health & Fitness Heart Rate, SpO₂, BP, Fall Alerts Health monitoring, SOS alerts
Location → Precise Location GPS Coordinates Real-time safety tracking, SOS, geo-fence
Location → Coarse Location Approximate Position Location fallback when GPS unavailable
Financial Info → Purchase History Subscription Records Account and subscription management
Financial Info → Payment Info Via Stripe (card handled by Stripe) Payment processing
User Content → Audio Data Microphone (Sound Guardian Sessions Only) Peer-to-peer caregiver session (not stored by Saf O’ Me)
Identifiers → User ID Account ID Authentication
Identifiers → Device ID Device Identifiers Device authentication, push notifications
App Activity → App Interactions Feature Usage Analytics, app improvement
Diagnostics → Crash Data Crash Logs App improvement
Diagnostics → Performance Data Performance Metrics App improvement

DATA NOT LINKED TO YOU

Data Type Examples Purpose
Analytics → Usage Data (Anonymised) Aggregate Usage Statistics App improvement, research

  Privacy Manifest (PrivacyInfo.xcprivacy) — Required for iOS 17+

Your iOS app must include a PrivacyInfo.xcprivacy privacy manifest file declaring:

–  NS Privacy Tracking: true (if ATT is used for advertising)

–  NS Privacy Tracking Domains: list all ad/analytics domains (Google Ads, Facebook, Firebase)

–  NS Privacy Accessed API Types: declare all accessed API categories (Location, Microphone, etc.)

–  NS Privacy Collected Data Types: mirror your nutrition label data types

All third-party SDKs that require a privacy manifest (Firebase, Facebook SDK, Stripe) must include their own manifests signed with their respective signatures. Verify SDK versions support privacy manifests before submission.

9. In-App Prominent Disclosures (Both Platforms)

Both Google Play and Apple require that a prominent in-app disclosure appears before each sensitive permission request. These must be inside the app itself, shown during normal use, not behind a menu. The following are the three required disclosure screens for Safome:

Disclosure 1 — Background Location

📍  Location Access — Always On

Saf O’ Me needs to access your location in the background — including when the app is closed — to provide:

  • Continuous GPS safety tracking for your caregiver
  • SOS emergency alerts with your current location
  • Geo-fence boundary notifications

Location is used in the background as a core always-on safety feature and is never used for advertising. You can disable this in device settings, but safety features will stop working.

Tap “Allow all the time” (Android) or “Always Allow” (iOS) to enable full safety monitoring.

Disclosure 2 — Microphone / Sound Guardian (Safe Pro users only)

🎤  Microphone Access — Sound Guardian

Saf O’ Me uses the microphone ONLY for the Safe Pro Sound Guardian feature:

  • Your caregiver can manually open a direct audio session with your device in an emergency
  • This is a direct peer-to-peer session — Saf O’ Me does not listen to, record, or store the audio
  • The device LED blinks during any active session
  • This feature is off by default and requires your explicit consent

Tap “Allow” only if you consent to Sound Guardian being used for your safety.

Disclosure 3 — Advertising / Tracking (iOS ATT prompt context)

🎯  Personalised Ads (Optional)

Saf O’ Me would like permission to show you relevant adverts and measure ad performance using your device’s Advertising ID.

  • This is completely optional
  • All safety features work fully without enabling this
  • You can change your choice at any time in iOS Settings → Privacy → Tracking (iOS) or Settings → Google → Ads (Android)

Tap “Allow” to enable personalised ads, or “Ask App Not to Track” to decline.

Disclosure 4 — Notifications (Android 13+ / iOS)

🔔  Notifications

Saf O’ Me sends notifications for:

  • SOS and fall emergency alerts
  • Geo-fence boundary alerts
  • Device battery and connectivity status
  • Account and subscription updates

Allow notifications to receive critical safety alerts.

10. Under-18 and Vulnerable Users

  • Guardian accounts: Accounts for minors or dependents must be created and managed by a parent, legal guardian, or authorised carer, who consents to all data collection and monitoring on the user’s behalf.
  • One guardian per device: Each device may only be linked to one guardian account at a time.
  • Additional caregivers: Secondary caregivers can be granted access only by the primary guardian through account settings.
  • Children under 13: We do not knowingly collect data from children under 13 without verifiable parental consent. Contact privacy@safome.au if you believe this has occurred.
  • NDIS participants: Authorised NDIS carers may manage accounts on behalf of participants in accordance with applicable law.
  • Apple / Google Families policy: This app is not designated as a children’s app under Apple’s Kids Category or Google Play’s Families policy. If you are using it with a minor, you as guardian are responsible for all consent.

11. Data Retention

Data Type Retention Period Notes
Account & Profile Data Until deletion + 30 days Deleted within 30 days of verified deletion request
Location History Until deletion + 30 days Permanently deleted on request
Health & Safety Data Until deletion + 30 days Permanently deleted on request
Audio (Sound Guardian) Not retained Saf O’ Me never records or stores Sound Guardian audio
Device Identifiers Until deletion Linked to account lifecycle
Payment / Billing Records 7 years Retained for tax and accounting legal obligations
Fraud Prevention Logs Up to 7 years Retained as legally required
Anonymised / Aggregated Data Indefinitely Cannot be traced back to any individual

12. Data Deletion — Your Rights

You have the right to request deletion of your account and all personal data at any time.

Step Action Who Timeline
1 Submit deletion request User — email privacy@safome.au (subject: “Account Deletion”) or use form at https://safome.au/privacy Day 0
2 Identity verification Saf O’ Me Support Within 7 days
3 Erase profile, location, health, SOS logs, device links, guardian data Saf O’ Me Systems By Day 30
4 Deletion confirmation email Saf O’ Me to User By Day 30

Access & correction: Log into your account or contact privacy@safome.au.

Android Advertising opt-out: Settings → Google → Ads → “Opt out of Ads Personalization” to reset or limit your AdID.

iOS Advertising opt-out: Settings → Privacy & Security → Tracking — disable tracking per app or for all apps.

Cookie control: Disable cookies in your browser settings; some website features may be affected.

Communication opt-out: Unsubscribe via the link in any marketing email or contact us directly.

13. Security

  • Encryption in transit: All data between devices/apps and our servers is encrypted using HTTPS/TLS.
  • Encryption at rest: All data stored on AWS Sydney servers with industry-standard encryption.
  • Access controls: Only authorised personnel may access personal data; all access is logged.
  • Regular audits: We perform regular security reviews and comply with data protection best practices.
  • Third-party SDK compliance: We are responsible for ensuring all SDKs comply with both Google Play and App Store Developer Program policies, including privacy manifest requirements (iOS 17+).

No system is 100% secure. Contact privacy@safome.au immediately if you have security concerns.

Access & correction: Log into your account or contact privacy@safome.au.

Android Advertising opt-out: Settings → Google → Ads → “Opt out of Ads Personalization” to reset or limit your AdID.

iOS Advertising opt-out: Settings → Privacy & Security → Tracking — disable tracking per app or for all apps.

Cookie control: Disable cookies in your browser settings; some website features may be affected.

Communication opt-out: Unsubscribe via the link in any marketing email or contact us directly.

🚨  Notifiable Data Breaches (Australia)

Saf O’ Me complies with the Notifiable Data Breaches (NDB) scheme under the Privacy Act 1988 (Cth). If a breach is likely to cause serious harm, we will notify affected users and the OAIC within the required timeframe.

14. Advertising and Marketing

  • Personalised ads — Android (opt-in required): AdID is shared with Google Ads and Facebook only if you have opted in. Opt out: Settings → Google → Ads.
  • Personalised ads — iOS (ATT consent required): IDFA is accessed only with your ATT consent. Opt out or change: Settings → Privacy & Security → Tracking.
  • No advertising use of location or health data: Location data and health data are never used for advertising purposes on either platform.
  • Push notifications: Safety-critical notifications are enabled by default. Marketing notifications are optional and can be disabled in app or device settings.
  • Newsletters: If you opted in, you may receive marketing emails. Unsubscribe at any time via the link in any email.

15. Important Disclaimers

🚨  Not Emergency Services

The Saf O’ Me device is a personal safety tool and NOT a substitute for calling emergency services. In any life-threatening situation, call 000 (Australia) immediately.

  • Medical disclaimer: Health monitoring features are for convenience only and are NOT medical devices. Not intended for diagnosis or treatment. Always follow qualified medical advice.
  • Accuracy: We cannot guarantee continuous connectivity or data accuracy. Service may be disrupted by network outages, device malfunctions, or factors beyond our control.
  • Sound Guardian: Saf O’ Me has no involvement in Sound Guardian audio sessions. The caregiver and device user are solely responsible for all aspects of their direct session.
  • User responsibility: You are responsible for using the Services lawfully. Unauthorised tracking or recording is strictly prohibited.

16. Changes to This Policy

For questions about this Privacy Policy, or to exercise your data rights (access, correction, deletion):

17. Contact Us

Privacy Officer — Saf O’ Me

Email: privacy@safome.au

Mailing Address: 6/31a Garfield St, Wentworthville NSW 2145

Privacy policy URL: https://safome.au/privacy

General support: info@safome.co

We will respond to all inquiries in accordance with the Australian Privacy Act 1988 (Cth).

Thank you for trusting Saf O’ Me to help keep your loved ones safe.

JHS Visionaries Pty Ltd T/A Saf O’ Me  ·  ABN 82 647 602 499  ·  privacy@safome.au

Thank you for trusting Saf O’ Me to help keep your loved ones safe.

JHS Visionaries Pty Ltd T/A Saf O’ Me  ·  ABN 82 647 602 499  ·  privacy@safome.au

Still have questions?

Cant’t find the answer you’re looking for? Please chat to our friendly team.

Get in touch